A profession, not a gamble.
Sell the car, keep the licence. ETIOCA gives you a new vehicle, guaranteed pay for every hour and a steady flow of booked jobs. No chasing fares, no finance payments, no garage bills.
Drive a new car. Pay nothing for it. Get paid every hour.
No car loan, no insurance bill and no repair bill. You keep your licence, we give you the vehicle, and you're paid for every hour you work.
An operator, not a marketplace.
Each car works 20 hours a day across three shifts. Every job is dispatched to the nearest car, so there's less empty driving and no waiting at the rank hoping for a fare.
Days
A full day shift with booked jobs from the app.
Evenings
The car stays on the road and a colleague takes over.
Late
A shorter shift that fits around family or study.
Always ready
We charge, wash and check the car, so it's ready for your next shift.
Everything a driver should have had all along.
- £18 an hour, guaranteed, about 1.4 times the UK median, with holiday pay and a pension.
- A new vehicle at no cost, with insurance, maintenance and servicing included. You pay only for energy and half the car wash.
- Keep your licence: Hackney carriage and private-hire drivers join with the licence they already hold.
- A protected cabin, quiet electric driving and a vehicle built for the job.
- Worker status, with the rights that come with it.
- A reserve car always ready: we keep a 20% reserve fleet, so if your car breaks down or is in an accident, you switch cars and your shift, and your pay, carry on.
At the rank100,000 driving jobs, town by town.
We start with 12,000 cars in the big cities in the first half of 2028 and grow into smaller towns over the following years. Around 88,000 driver jobs are planned by 2031, and more than 100,000 from 2032.
cars on British roads in the first half of 2028
driver jobs planned by 2031
driver jobs planned from 2032
for the car you drive
The ETIOCA Driver app.
ETIOCA
For passengers: book a ride, pay in the app and order from the on-board mini-bar.
ETIOCA Driver
For drivers: shifts, dispatched jobs and your hours in one place.
Good to know.
Do I need my own car?
No. ETIOCA provides the vehicle, with insurance, maintenance and servicing included. You pay only for energy and half the car wash.
Do I need a licence?
Hackney carriage and private-hire drivers join with the licence they already hold. If you don't have one yet, register anyway and we'll tell you how to get one.
How am I paid?
You're paid for every hour you work, at £18 an hour plus holiday pay and pension, whether or not the car is busy. Earnings are paid straight into your ETIOCA Wallet.
When does recruitment start?
The first 12,000 cars are planned for the first half of 2028, in big cities first. Register now and we'll contact you as soon as we start hiring in your area.
Can I choose my shifts?
Yes. There are day and evening shifts of 8 hours and a late shift of 4 hours. Tell us what suits you when you apply.