A taxi ride that changes a child's life.
Every ETIOCA car is planned to sponsor twenty-one children every single month: one child or family here in Britain, where the car works, ten in Sierra Leone and ten in Morocco. It isn't a donation box or a surcharge on your fare. It's built into how every car earns its living.
Paid for by the car, not by the passenger.
A normal taxi earns from fares alone. An ETIOCA car also earns from its two roof screens, its in-cab screen, the mini-bar, the shop and the wallet. We commit 9% of every car's profit to children, up to £2,500 per car per month. Because that money comes from screens and services, the fare you pay stays the same.
- Advertisers put children through school with every campaign on our screens.
- Passengers help simply by choosing an ETIOCA, at the same fare.
- Drivers know that every hour on the road also supports twenty-one children.
child or family in Britain, in the town where the car works: £1,500 a month
children in Sierra Leone per car, every month
children in Morocco per car, every month
children supported every month by our first 12,000 British cars (12,000 cars × 21 children)
per car, per month: £1,500 at home, £500 for Sierra Leone, £500 for Morocco
Commercial scale becomes impact scale.
The more cars on the road, the more children supported. The initiative grows with the fleet, city by city: from 252,000 children a month with our first 12,000 British cars in the first half of 2028, and more with every car that follows.
Transparent
Every car's contribution is tracked and reported, so you can see where the money goes.
Safeguarded
We will work through established local partners, under proper safeguarding and governance.
Built in
It's part of the business model, not an optional extra that can be dropped in a bad year.
The ETIOCA Children Initiative is a proposed initiative under development. Its legal structure, safeguarding and governance will be formalised before launch. Figures are illustrative plans, not forecasts.
Advertise, and put children through school.
Every campaign on ETIOCA screens helps fund the Children Initiative.
What are you waiting for? Register today. The app is coming soon.
Our cars are coming. Only registered, verified ETIOCA customers who ride with us regularly will be able to apply for a place for their child in the monthly children support programme, and support is planned to continue until the child turns 18. The earlier you register, the earlier your place in the queue.
- Join the family list today below, so your place in the queue starts now.
- Download the ETIOCA app as soon as it launches, and verify your account.
- Ride with ETIOCA regularly: regular customers are the ones who can apply.
- Share ETIOCA with family, friends, colleagues, and at your school's parents' meetings.
ETIOCA
For passengers: book a ride, pay in the app and order from the on-board mini-bar.
ETIOCA Driver
For drivers: shifts, dispatched jobs and your hours in one place.
The ETIOCA Children Initiative is a planned programme. Its places will be open only to registered, verified customers who ride with ETIOCA regularly. Registration gives priority to apply when the programme opens in your area; it is not a prize, draw or guarantee of support. Eligibility, selection, safeguarding and duration will be set out in the programme rules before launch.